The National Innovation Awards (the Nationals) have been designed by the Directors’ Club United Kingdom to recognise business technology innovations and their impact on customer experience, employee engagement, operations performance, product creation, and profitable growth.


As technology and innovation are at the heart of this initiative, we decided to totally reimagine the concept of B2B recognition and award giving.


The outcome is a unique programme that uses an all-digital platform to execute the entire awards process (with the exception of mailing the winner’s trophy).


Our aim is to have an as-near-as-possible zero carbon footprint and environmental impact.


Consequently, there are no travel, over-night accommodation or gala dinner expenses associated with our programme.


Directors’ Club is dedicated to promoting the success and growth of all businesses in the United Kingdom. Therefore, the Awards categories are open to all technology developers worldwide who are doing business in the UK.


Virtual Customer Assistant Innovation


Judging Closed: 11am (GMT) on December 8th 2017


Winner: Nuance

Runner-up: Genesys

Finalist: IMImobile

Finalist: Jacada


“Nuance’s written submission and final presentation video displayed a considerable depth of vision, creativity and innovation. They communicated a passion for humanising the customer’s self-service experience, while seeking to maximise their clients’ ROI from virtual customer assistant initiatives.


“The UK National Innovation Awards were established as an open competition to seek out truly useful inventions. Nuance’s virtual customer assistant solution ticked all the boxes with our judging faculty of UK business leaders.”


Jon Snow, Founder & Chairman, Directors’ Club United Kingdom

Digital Self-Service Innovation


Live Final: 11am (BST) on May 23rd 2017


Winner: Jacada

Runner-up: Nanorep

Finalist: Enghouse Interactive

Finalist: Synthetix


“Jacada’s entry was a showcase of innovation and lateral thinking. The solution addressed two priority issues – reducing call centre volumes and cost, while maximising the use of knowledge and self-service assets to improve customer experience.


“The UK National Innovation Awards were established as an open competition to seek out truly useful inventions. Jacada’s digital self-service solution ticked all the boxes with the judging audience.”


Jon Snow, Chairman, Directors’ Club United Kingdom

Voice Of The Customer Innovation


Live Final: 11am (BST) on May 16th 2017


Winner: Wizu

Runner-up: MaritzCX

Finalist: Confirmit

Finalist: Performance Telecom


“Collecting and analysing the voice of the customer is essential to customer experience management, product development and marketing strategy. The challenge for organisations is how to engage customers with surveys in order to extract meaningful actionable insights. Wizu’s winning entry demonstrated innovation in survey delivery, structuring and response options, allowing users to build surveys to engage defined customer segments.


“All four finalists are commended on the quality of their written entries and live final presentations.”


Jon Snow, Chairman, Directors’ Club United Kingdom

Live Chat Innovation


Live Final: 11am (GMT) on March 7th 2017


Winner: IPsoft

Runner-up: Creative Virtual

Finalist: eGain

Finalist: Salesforce


“On behalf of the Directors’ Club United Kingdom I congratulate the team at IPsoft on winning the Live Chat Innovation category of the UK National Innovation Awards 2017. Across all four of the finalists’ presentations we saw clear evidence that Live Chat is very rapidly evolving from a human-to-human interaction channel towards delivering a high-quality customer experience using virtual live chat agents. When customers click to live chat all they want are fast, accurate answers to their queries. The judges recognised the quality and sophistication of IPsoft’s Amelia virtual live chat agent. Well done and I look forward to seeing how Amelia evolves. Keep the innovations coming!”


Jon Snow, Chairman, Directors’ Club United Kingdom


We are now recruiting judges for the Automated Customer Messaging Innovation category.


If you are able to commit up to 2-hours between Thursday, June 21st and Wednesday, June 27th and you’d like to help judge this category, please email jon.snow@directorsclub.org.uk for more information.


Automated Customer Messaging Innovation


Open for entries (12 first round places)


The deadline to submit your “Our Innovation” video is 2pm on Wednesday, June 13th 2018


Finalists will be announced on Wednesday, June 20th 2018 at 10am


The Final judging will commence at 2pm on Thursday, June 21st 2018 and close at 2pm on Wednesday, June 27th 2018


The result will be announced at 10am on Thursday, June 28th 2018