The National Innovation Awards (the Nationals) have been designed by the Directors’ Club United Kingdom to recognise business technology innovations and their impact on customer experience, employee engagement, operations performance, product creation, and profitable growth.


As technology and innovation are at the heart of this initiative, we decided to totally reimagine the concept of B2B recognition and award giving.


The outcome is a unique programme that uses an all-digital platform to execute the entire awards process (with the exception of mailing the winner’s trophy).


Our aim is to have an as-near-as-possible zero carbon footprint and environmental impact.


Consequently, there are no travel, over-night accommodation or gala dinner expenses associated with our programme.


Directors’ Club is dedicated to promoting the success and growth of all businesses in the United Kingdom. Therefore, the Awards categories are open to all technology developers worldwide who are doing business in the UK.


Please note, judging is not open to those in B2B consulting, sales, marketing, or business development. Also, no staff of software developers, VARs or other resellers can judge these awards.


Are you currently in-post as a Chief, Director or Head in one of the following professions?


Customer Service, Customer Experience, Customer Contact, Customer Care, Customer Support, Customer Operations, Process Automation, Digital, IT, E-commerce, Innovation, Transformation, and other similar or allied roles.


If the answer is yes, please click here to download the judging brochure.


After you have read the judging brochure, please register via the secure Jotform link below:




Please ensure your LinkedIn.com profile is up-to-date and reflects the job title and employer stated in the registration form.


Directors’ Club United Kingdom reserves the right to withdraw the invitation to judge this competition from anyone who does not comply with the job title criteria.


If you have any questions regarding the judging opportunity, please email jon.snow@directorsclub.org.uk.


Customer Communications


Only 12 First Round Places Available In Each Category


We have three new UK Nationals Innovation Award categories for 2019 under the umbrella theme of Customer Communications:


A: Innovations in Automating Customer Support


B: Innovations in Personalising Customer Interactions


C: Innovations in Blending Human & Artificial Intelligence


This competition is open to all qualifying companies worldwide:


Does your company develop software applications or solutions that enable customer communication?


Do you sell or market your solution into the United Kingdom?


Has your company innovated in one or more of the above categories?


Would you like to tell at least 50 UK-based leaders (end-users only) from the fields of customer service, customer experience, customer operations, process automation, digital, IT, e-commerce, and the c-suite about your innovation?


Could winning a 2019 UK National Innovation Award help you sell more and grow your market-share in the United Kingdom?


If you answered yes to each question above, please email jon.snow@directorsclub.org.uk and request an entry brochure for one or more of the categories.


There are only 12 first round places available in each category, to be allocated on a first-come basis. Please request your entry brochure ASAP.


Virtual Customer Assistant Innovation


Judging Closed: 11am (GMT) on December 8th 2017


Winner: Nuance

Runner-up: Genesys

Finalist: IMImobile

Finalist: Jacada


“Nuance’s written submission and final presentation video displayed a considerable depth of vision, creativity and innovation. They communicated a passion for humanising the customer’s self-service experience, while seeking to maximise their clients’ ROI from virtual customer assistant initiatives.


“The UK National Innovation Awards were established as an open competition to seek out truly useful inventions. Nuance’s virtual customer assistant solution ticked all the boxes with our judging faculty of UK business leaders.”


Jon Snow, Founder & Chairman, Directors’ Club United Kingdom

Digital Self-Service Innovation


Live Final: 11am (BST) on May 23rd 2017


Winner: Jacada

Runner-up: Nanorep

Finalist: Enghouse Interactive

Finalist: Synthetix


“Jacada’s entry was a showcase of innovation and lateral thinking. The solution addressed two priority issues – reducing call centre volumes and cost, while maximising the use of knowledge and self-service assets to improve customer experience.


“The UK National Innovation Awards were established as an open competition to seek out truly useful inventions. Jacada’s digital self-service solution ticked all the boxes with the judging audience.”


Jon Snow, Chairman, Directors’ Club United Kingdom

Voice Of The Customer Innovation


Live Final: 11am (BST) on May 16th 2017


Winner: Wizu

Runner-up: MaritzCX

Finalist: Confirmit

Finalist: Performance Telecom


“Collecting and analysing the voice of the customer is essential to customer experience management, product development and marketing strategy. The challenge for organisations is how to engage customers with surveys in order to extract meaningful actionable insights. Wizu’s winning entry demonstrated innovation in survey delivery, structuring and response options, allowing users to build surveys to engage defined customer segments.


“All four finalists are commended on the quality of their written entries and live final presentations.”


Jon Snow, Chairman, Directors’ Club United Kingdom

Live Chat Innovation


Live Final: 11am (GMT) on March 7th 2017


Winner: IPsoft

Runner-up: Creative Virtual

Finalist: eGain

Finalist: Salesforce


“On behalf of the Directors’ Club United Kingdom I congratulate the team at IPsoft on winning the Live Chat Innovation category of the UK National Innovation Awards 2017. Across all four of the finalists’ presentations we saw clear evidence that Live Chat is very rapidly evolving from a human-to-human interaction channel towards delivering a high-quality customer experience using virtual live chat agents. When customers click to live chat all they want are fast, accurate answers to their queries. The judges recognised the quality and sophistication of IPsoft’s Amelia virtual live chat agent. Well done and I look forward to seeing how Amelia evolves. Keep the innovations coming!”


Jon Snow, Chairman, Directors’ Club United Kingdom